Using simpler forms and straightforward, easy-to-use instruments and controls allows you to achieve a very high level of craftsmanship. We then use color and texture to create a personality for each vehicle.
|--Larry Erickson, former designer for Ford Motor Company|
I once had a client (I’ll call him “Stanley”) who relayed the following bit of wonderful feedback after receiving a concept I’d designed for his website: “I absolutely hate the green in this design,” he told me. “It reminds me of the same green in my ex-girlfriend’s quilt. We can’t use that green.”
Stanley, a self-described nondesigner, was certainly passionate about color—or at least this one particular hue. And it’s no secret that color is emotional ...