Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.
I grew up in Vermont. And that’s where my fascination with and appreciation for craftsmanship comes from. I can remember as a kid going with my mom to the farmers’ market every Saturday morning, where all the local artists and craftspeople sold their wares out of the back of pickup trucks. The quality was tangible. You could pick it up and examine it, taste it.
Vermont has become a symbol for craftsmanship quality. The state, in a way, is a brand in and of itself. ...