Hands-On Prescriptive Analytics

Glossary

These are abbreviations I used in this book:

aka

Also known as

ARIMA

Autoregressive integrated moving average

BCP

Business Case Process

BOD

Board of Directors

CAGR

Compound annual growth rate

CEO

Chief Executive Officer

CF

Cash flow

CFO

Chief Financial Officer or Chief Financial Organization

CLO

Chief Legal Officer

CMO

Chief Marketing Officer or Chief Marketing Organization

COGS

Cost of goods sold

COO

Chief Operating Officer (President)

CPO

Chief Pricing Officer or Chief Pricing Organization

CRM

Customer Relationship Management

CRO

Chief Research Officer

CSO

Chief Security Officer or Chief Sales Officer

DAC

Decision Advisory Council

DADT

Decision Analysis Decision Tree

DOJ

Department of Justice

DST

Data science team

E(X)

Expected value of $X$

EDA

Exploratory data analysis

EPS

Earnings per share

GDP

Gross Domestic Product

GRP

Gross rating points

I&R

Implications and ramifications

ICO

Initial cash outlay

IDE

Integrated development environment

KDE

Kernel Density Estimation

KOL

Key opinion leader

KPM

Key performance measure

LCG

Linear congruential generator

MDP

Markov Decision Problem or Markov Decision Process

ML

Machine learning

ML_n

Most Likely View n

MLDT

Machine Learning Decision Tree

NNTW

Not-new-to-the-world

NPV

Net present value

NTW

New-to-the-world

OLS

Ordinary Least Squares

OR

Operations research

POR

Per occupied room

Pr()

Probability

R&D

Research & development

RL

Reinforcement ...