HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)

Building Your Company’s Vision

by Jim Collins and Jerry I. Porras

We shall not cease from exploration/And the end of all our exploring/Will be to arrive where we started/And know the place for the first time.

—T.S. Eliot, Four Quartets

COMPANIES THAT ENJOY ENDURING success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. The dynamic of preserving the core while stimulating progress is the reason that companies such as Hewlett-Packard, 3M, Johnson & Johnson, Procter & Gamble, Merck, Sony, Motorola, and Nordstrom became elite institutions able to renew themselves and achieve superior long-term performance. Hewlett-Packard employees have long known that radical ...