HBR's 10 Must Reads on Creativity (with bonus article "How Pixar Fosters Collective Creativity" By Ed Catmull)

Index

abstract thinkers, 55

A/B testing, 111

action words, 76–77

Adrià, Ferran, 106–107

agendas, 65

Air New Zealand, 7

Alibaba, 152

Amabile, Teresa M., 11–31, 127–146

Amazon, 102

analogies, 148

Angie’s List, 171–172

Apollo 13, 127–128, 142

Apple, 152, 170

appreciation

from supervisors, 21–22

of team members’ abilities, 21–22

architecture, 46

art and artists, 11–12, 33–46, 56–61, 123–126

artificial intelligence, 152, 156

artist identity, 120–122

assumptions, challenging, 34, 148, 149–151

AT&T, 127

attention, 103–106, 115

time pressure and, 140, 142, 145

Audi, 155

Austin, Ethan, 171

autonomy, 19–20, 26–27

cognitive preferences about, 54–55

at Pixar, 41–42

autopilot, 143, 144

awe-of-the-institution syndrome, 48–49

Bailly, Jean-Paul, 112

balloons, ...