HBR's 10 Must Reads on Managing Yourself, Updated and Expanded (featuring "How Will You Measure Your Life?" by Clayton M. Christensen)
by Harvard Business Review, Peter F. Drucker, Amy Gallo, Amy Jen Su, Clayton M. Christensen
How to Define, Develop, and Communicate Your Personal Brand
by Rachel Montañez
Whether you like it or not, you’re building a personal brand.
Your personal brand is the combination of your skills, the values you present, and the impression you leave on others. While actively building your personal brand may seem like a selfish endeavor, it’s far from it. It’s an empowering choice, one that can give you control over your professional development, network, career, and overall well-being. It can even make you more visible—and therefore, more satisfied—in your current job.
Like anything in your career, however, building your brand isn’t a onetime effort. It will take time and energy, and it requires consistent upkeep. Thankfully, there ...
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