Hooked

Let’s get #hooked

Source: © Liliya Kulianionak/Shutterstock.com

Take a good look at this puppy.

Thanks to Mr Figglesnuff, you’ll pay closer attention to everything you’re about to read; researchers have actually shown that pictures of cute animals make people more attentive.¹

It’s bizarre and counterintuitive, but science suggests it’s true – and that’s the point. When it comes to communicating effectively – that is, making sticky messages that get people hooked (and ‘messages’ in this book refer to corporate communications including advertising, branding, direct mail, emails, social media posts, editorial content and pitches and presentations) ...