November 2004
Intermediate to advanced
288 pages
7h 42m
English
Content preview from How Brands Become Icons: The Principles of Cultural Branding
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Preface and Acknowledgments
I grew up in Rockford, Illinois, a small industrial city that boasted one of the nation’s highest unemployment rates in the late 1970s, right up there with Flint, Michigan. While Rockford always seemed to end up around 297 on lists of the top 300 livable cities, for teens who didn’t yet have to hustle up a job, the city could still be a good time.
Like most guys I knew, I was a rock-and-roll kid. I bought albums, played air guitar, attended dozens of concerts, made my own cassettes, and took hundreds of concert photos. When famous Chicago radio deejay Steve Dahl blew up a dumpster full of disco records at Comiskey Park before a baseball game, I cheered. As a high-schooler, I loved many bands—at first Boston and Kiss, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.