How Grocery Retail Innovations Change Customer Behavior

Customers tend to make more impulse

purchases and buy more perishables at

stores that have a bar or cafe.

and increased spending across specic departments,

including alcohol and beverages, bakery items, meat

and seafood, produce, and snacks.

These ndings don’t even consider the revenue gener-

ated from the bar itself. From the spillover eect alone,

we estimate that — unlike for a stand-alone bar — a

retailer can break even on its investment in 17 to 40

weeks.

Unexpected changes: Customers actually

decreased their average order size (number of items

purchased) by 1.21%, yet the average price per item they

purchased ...