How Grocery Retail Innovations Change Customer Behavior

When partnering with third-party apps,

retailers have limited control over the

quality of service and fulfillment of orders.

labor, and equipment. Orders are fullled through phys-

ical store inventory, so there is no need for a separate

process to manage the inventory for the app channel.

Unexpected changes: We found a sales dispersion

eect for retailers that partner with third-party apps. By

sales dispersion, we refer to a shift in the composition

of sales such that transactions become smaller in quan-

tity and less frequent but of higher value or for specialty

items, changing the mix of what retailers sell. Speci-

cally, in our ...