How to Become a Master of Persuasion

Index

ambition, 12

Ambition square, 14

aspirational sentiments, 82, 85–86

assertiveness, 74–75

audience, 99, 102

body language, 118–120

case study

confectionary packaging industry supplier, 51–53

implant office support services, 48–49

insurance services company, 56–58

IT solution provider to the public sector, 49–51

medical instrument manufacturer, 45–47

technology solutions provider to the finance sector, 53–55

Change Drivers, 6, 9–11, 20

ambition, 12

analysis, 13–16

market, 11–12

performance, 13

regulation, 13

worksheet, 14

chat, 121–122

clear speaking, 122–123

Communication Objective, 6, 9, 23

Change Drivers (See Change Drivers)

customer requirements, 16–19

plan, 20–21, 46

preparation, 19

request for proposal, 21–22

thinking, 10–11

Communication ...