© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
O. Velcu-LaitinenHow to Develop Your Creative Identity at Workhttps://doi.org/10.1007/978-1-4842-8680-7_9

9. Allow Yourself to Create for Different Audiences

Oana Velcu-Laitinen1  
(1)
Helsinki, Finland
 

sWhat are the waters where I can create? This stage would correspond to the part of Jonah’s journey when he ends up spending three days and nights in the belly of the big fish. Jonah’s inner struggle over accepting God’s mission is the time of poignant intensity of negotiations between the ideal creative self and the old self.

When your products address a concrete need that end users are aware of, it can be a smoother psychological transition to your new identity ...

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