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How to Future
book

How to Future

by Scott Smith, Madeline Ashby
September 2020
Intermediate to advanced
248 pages
5h 23m
English
Kogan Page
Content preview from How to Future

CHAPTER FIVE

Scenario development: combining patterns and themes to tell strategic stories

You think that because you understand ‘one’ that you must, therefore, understand ‘two’ because one and one make two. But you forget that you must also understand ‘and’.

DONELLA MEADOWS1

So far in this process, you’ve been collecting information and considering what that information might broadly tell us about our world. Sensing and scanning provide a sufficiently systematic approach to sampling information – signals, evidence, counter-evidence, manifestations, data, validation – from the world around us. Sense-making takes these collected signals and allows us to consider whether they form, continue or reshape a sequence to frame a trend, or when a combination ...

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Publisher Resources

ISBN: 9781789664713