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How to Future
book

How to Future

by Scott Smith, Madeline Ashby
September 2020
Intermediate to advanced
248 pages
5h 23m
English
Kogan Page
Content preview from How to Future

CHAPTER EIGHT

What to do next? Building a futuring culture

People ask me to predict the future when all I want to do is prevent it. Better yet, build it. Predicting the future is much too easy, anyway. You look at the people around you, the street you stand on, the visible air you breathe, and predict more of the same. To hell with more. I want better.

RAY BRADBURY1

Often, when we reach the end of an applied futuring course, one of the questions we’re asked the most goes something like this: ‘This has been great, and we [gesturing around the room to the other learners] understand this now, but how do we take this capability back to our teams?’ This is one of the central paradoxes of futuring – as a kind of applied systems thinking, futures ...

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Publisher Resources

ISBN: 9781789664713