Contents
Chapter 2 The Evolution of Marketing
Chapter 3 How to Think Strategically about Social Media
Here’s an Exercise We’d Like You to Do
Wrapping Your Mind around Social Media
Other Social Media Platforms You Should Know About
Social Media Models Used by the Fortune 500
Chapter 4 How to Speak Social Media
Getting Social Media Vocabulary Straight
Bringing Your Social Media Campaign to Life
Chapter 5 Laying the Groundwork for Success
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