2.1. WHO ARE THESE PEOPLE? BABIES, GIRL SCOUTS, AND AMTRAK2.2. GO ONLINE AND READ EVERYTHING YOU CAN ABOUT THE GROUP YOU WANT TO TARGET2.3. ATTEND EVENTS, MEETINGS, AND GATHERINGS OF YOUR POTENTIAL CUSTOMER; OBSERVE AND TALK TO ATTENDEES TO FIND OUT WHAT'S ON THEIR MINDS2.3.1. Selling Harleys to Women2.4. HOW TO RESEARCH A NEW AND UNFAMILIAR CUSTOMER SEGMENT TO FIND THEIR VALUES, TASTES, NEEDS, AND CONCERNS2.5. LISTEN TO COMPLAINTS2.6. HIRE FROM THE TARGET GROUP, IF POSSIBLE2.7. UNDERSTAND THAT THE WAY WE RECEIVE INFORMATION SHAPES US ALL2.8. HOW TO HIRE A MARKETING OR ADVERTISING CONSULTANT WHO UNDERSTANDS THE TARGET GROUP YOU WANT