How to Measure Anything Workbook: Finding the Value of Intangibles in Business

Preface

To Readers and Instructors,

This is the companion workbook for How to Measure Anything: Finding the Value of Intangibles in Business. While the book itself is not written as a textbook for universities, this workbook should help make the book a good text for a course in statistics or measurement. Like most workbooks, not every statement or argument in the book is covered—but the reader who has read and understood the material should do well with these questions.

This workbook is new with the third edition of HTMA (so be sure the correct edition is being used). The workbook covers each chapter of the book in order. The questions tend to focus on multiple choice, true/false, definitions, and calculations. Depending on the level of the course and the assumed background of the students, instructors may want to assign to the class projects involving the construction of more elaborate spreadsheet solutions. Otherwise, use of the prepared “power tools” provided on the website at www.howtomeasureanything.com may be sufficient for some courses. For a more challenging option, instructors can always ask students to develop some of those same power tools themselves.

Additional material specifically for instructors can be found at www.wiley.com. I believe the best exercises come from hands-on experience with team projects. Some suggestions for these projects are provided in the instructor materials but any difficult decisional analysis or measurement problem can be addressed with ...