April 2025
Intermediate to advanced
6 pages
11m
English
article
How to Structure a B2B Marketplace Venture
by Didier Bonnet, Geoffrey Parker, Georgios Petropoulos, Leonardo Serra
Overview
Companies setting up a business-to-business marketplace to make transactions more efficient for buyers and sellers should carefully consider the best ownership structure. New research suggests that owning the marketplace outright can give a company greater control, security, and access to suppliers but can also create regulatory problems and channel conflicts. Depending on the business objective, creating a spinoff or startup can be an effective strategy for launching a B2B marketplace.
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