April 2025
Intermediate to advanced
6 pages
11m
English
article
How to Structure a B2B Marketplace Venture
by Didier Bonnet, Geoffrey Parker, Georgios Petropoulos, Leonardo Serra
Content preview from How to Structure a B2B Marketplace Venture
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2. Does the marketplace’s
connection with its
corporate parent enhance or
hinder potential
participants’ attraction to it?
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