April 2025
Intermediate to advanced
6 pages
11m
English
article
How to Structure a B2B Marketplace Venture
by Didier Bonnet, Geoffrey Parker, Georgios Petropoulos, Leonardo Serra
Content preview from How to Structure a B2B Marketplace Venture
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
How to Structure a B2B
Marketplace Venture
Didier Bonnet, Geo(rey Parker, Georgios Petropoulos, and Leonardo Serra
Companies preparing to launch platform-based marketplaces must think
through the implications of organizational and governance choices.
A?5:1??@;.A?5:1?? 9->71@<8-/1? 8571 @415> /;:?A91>
2-/5:3 /;A?5:? 418< ?@>1-985:1 <A>/4-?5:3 .E 35B5:3 .AE1>?
-:0 ?A<<851>? -: ;:85:1 <8-@2;>9 2;> /;:0A/@5:3
@>-:?-/@5;:? $:/1 - /;9<-:E 01/501? @4-@ 5@ C-:@? @; />1-@1
- 9->71@<8-/1 @; 9-71 @>-:?-/@5;:? 9;>1 1P/51:@ -:0
1D@1:0 5@? 9->71@ >1-/4 5@ 9A?@ ?@->@ .E 01/505:3 ;: -:
;C:1>?45< ?@>A/@A>1 '4;A80 @41 9->71@<8-/1 .1 71<@ 5:
4;A?1 ;> ?<A: ;A@ -? -: 5:01<1:01:@ .A?5:1?? :0 5? 5@
C;>@4.>5:35:35:<->@:1>?;>;@41>;C:1>?
-/4 @E<1 ;2 ?@>A/@A>1 ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.