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Iconoclast
book

Iconoclast

by Gregory Berns
March 2010
Intermediate to advanced
272 pages
5h 56m
English
Harvard Business Review Press
Content preview from Iconoclast

APPENDIX

The Iconoclast’s Pharmacopoeia

SO IT COMES DOWN TO THIS: perception, courage, and social skills. The successful iconoclast learns to see things clearly for what they are and is not influenced by other people’s opinions. He keeps his amygdala in check and doesn’t let fear rule his decisions. And he expertly navigates the complicated waters of social networking so that other people eventually come to see things the way he does.

Sounds like hard work.

Neuroscience continues to reveal many of the secrets of the brain and how biological functions sometimes get in the way of innovative thinking. Knowing which parts of the brain perform functions related to perception, fear, and social relationships lets us understand how these functions go ...

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Publisher Resources

ISBN: 9781422163658