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Iconoclast
book

Iconoclast

by Gregory Berns
March 2010
Intermediate to advanced
272 pages
5h 56m
English
Harvard Business Review Press
Content preview from Iconoclast

EIGHT

When Iconoclast Becomes Icon

Every idea is an incitement.

—Oliver Wendell Holmes Jr., 1925

WHETHER NATURALLY BORN OR MADE, iconoclasts pride themselves on their nonconformity and ability to see things differently than other people. Some, however, go beyond mere iconoclasm. Through either luck or hard work, a select few go on to make the transition from iconoclast to icon. They, or their ideas, become objects of worship. Although it is not a strict requirement for success, the transformation from an outsider with crazy ideas to an object of worship is a lesson in how to get ideas that are initially strange to most people accepted by the masses.

Arthur Jones and the Nautilus Machine

In chapter 6, the example of Arnold Schwarzenegger becoming ...

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Publisher Resources

ISBN: 9781422163658