Engaging Portfolio Stakeholders
by Te Wu
When people talk, listen completely. Most people never listen.
6.1. Defining Stakeholder Management
The concept of the stakeholder is relatively new as a major area of performance within project and portfolio management. In Strategic Management: A Stakeholder Approach, a pioneering work on the subject of stakeholders, Freeman (1984) formalized an emerging field called “stakeholder theory,” based on strategic management.
This theory provides a new lens through which we can understand the differentiation and competitiveness of firms within the same industry. It focuses on the identification ...