CHAPTER 7

Roadmap to Organizational Preparedness

“A goal without a plan is just a wish.”

—Antoine de Saint-Exupéry

 

Our goal for Chapters 1 through 6 was to provide insights into sponsorship to stimulate thinking about improving the effectiveness of sponsorship as a strategic tool. Tangible results of better sponsorship manifest in many ways: increased project successes, improved communications between sponsors and project managers, more timely access to important information, improved decision making, a supportive culture, improved performance, and development and exhibition of better leadership skills from those performing the sponsorship role.

Chapters 3 through 6 described tools and processes for assessing organizational preparedness in ...

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