In Focus/Case Study-A Responsible Company That's Making the Grade

MRW is conscious of the value

that its CSR image creates, making

the company a well-known and

attractive service provider, a sought-

after employer, and a reliable partner

for franchisees. MRW’s public rela-

tions department is a well-oiled

machine. The yearly press book looks

like an encyclopedia, in part because

employees are paid bonuses to give

interviews and speeches. The firm

communicates its CSR efforts to visi-

tors from the moment they enter its

headquarters. On the left side of the

entry hall is a fifteen-meter-long row

of plaques and trophies the company

has received for its CSR and quality

efforts; on the right are hundreds of

issues of the company’ ...