Index

Note: page numbers in italic indicate figures

3D film spectacle 215

12 Years a Slave 114

20th Century Fox 6

21 Grams 179

42 Entertainment 155

400 Blows (Truffaut) 12

above the line (ATL) budgets 225

Abrashkin, Ray 12

ACC audio 238

action, calls 1889

active/passive viewers, balance 236

active user engagement 98

ad blockers, usage 96

adventure, selection 190

advertising: campaigns 230; opportunities 97; usage 242

aesthetic strategies 13

aggregators, selectivity 90

AIFF (media format) 2389

AirBnb 76

AiWeiWei Never Sorry (Klayman) 7980, 88

Akerman, Chantal 179

Alcala, Nicolas 823

Alibar, Lucy 3

alternate narrative approach 18990

alternate reality games (ARGs) 144, 156; immersiveness 159; involvement 237; marketing tool 2467; short-term ...

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