Index
Note: page numbers in italic indicate figures
3D film spectacle 215
12 Years a Slave 114
20th Century Fox 6
21 Grams 179
42 Entertainment 155
400 Blows (Truffaut) 12
above the line (ATL) budgets 225
Abrashkin, Ray 12
ACC audio 238
active/passive viewers, balance 236
active user engagement 98
ad blockers, usage 96
adventure, selection 190
advertising: campaigns 230; opportunities 97; usage 242
aesthetic strategies 13
aggregators, selectivity 90
AirBnb 76
AiWeiWei Never Sorry (Klayman) 79–80, 88
Akerman, Chantal 179
Alibar, Lucy 3
alternate narrative approach 189–90
alternate reality games (ARGs) 144, 156; immersiveness 159; involvement 237; marketing tool 246–7; short-term ...
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