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Infinite
book

Infinite

by Brian Solis, Dave Wright
June 2026
Intermediate
320 pages
6h 6m
English
Wiley
Content preview from Infinite

Reinvent to Win…Infinitely

Foreword by Bill McDermott

We have entered a new era of competition. It’s not the type of competition that got us to where we are today. If we always do what we always did, we’ll only get what we always got. This is now transformational competition, the kind that tests even the most proven, successful leaders.

For decades, leaders knew who they were up against. The usual rivals. The usual market shifts. The usual playbooks. That world is gone!

Now, every company is competing on two fronts at once. The first is against traditional competitors racing to modernize. The second is against AI-native companies, never-before-seen frontier companies built for speed, intelligence, adaptability, and scale from day one. AI and agents exponentially extend the capability of these new competitors, who natively understand AI’s role as a force multiplier.

This changes the whole game.

Yes, AI is part of the equation. But if you ask me, it’s more a leadership conversation, and nothing short of a business model conversation. Wherever the conversation begins, the boardroom is ultimately where it belongs.

We see it every day. Leaders around the world are asking the same question: How do we put AI to work?

This is the right question. The real answer is bigger than deploying tools or running pilots. The real answer is business reinvention. This book is a conversation about business reinvention  …  and it’s about time.

AI is the biggest revolution any of us have seen in our ...

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Publisher Resources

ISBN: 9781394439027Purchase Link