December 2021
Intermediate to advanced
240 pages
8h 12m
English
If you’ve ever been lost in a parking structure, searching in vain for your car, then you know the power of design. If you’ve ever struggled to understand a contract, then you know the power of design. If you’ve ever cast your vote for one candidate only to find it tallied to another, then you know the power of design. Design can confuse. Design can mislead. Design can also change the course of history.
Design can clarify and simplify. It can inspire loyalty, sell millions, or save lives. The power of design lies in its nuance; intelligently planned and skillfully achieved, it is more than a tool to tempt the eye. It’s the difference between considered and purchased, annoyed and inspired, lost and ...
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