6. Who’s Linking to Your Site?
It’s a big wide world out there, with literally millions of topics to monitor, but we’re going to start close to home—with your own Web site.
You may remember that in the last chapter I discussed the differences between external and internal information. Internal information is information out on the Web that mentions, references, or discusses a Web site you are interested in tracking. External information is everything else.
When I do presentations about search engines and information trapping, many people ask me how they can track which Web sites are linking to theirs and what they’re saying about it. So wanting to trap this type of internal information seems to be a common theme. If you don’t have a Web site ...
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