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Information Trapping: Real-Time Research on the Web by Tara Calishain

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8. Multimedia Trapping

Despite the huge strides in Internet-based multimedia, it’s easiest for search engines to index text-based information, so that’s what’s easiest to find. However, several companies have made huge strides in the development and deployment of multimedia search engines, especially in the past year.

There are several reasons to want to keep up with the latest cool podcasts or the newest audio or the latest video. Many blogs have turned to providing an audio or video format (especially corporate and marketing blogs), and video online has exploded in the last year. For example, sites like YouTube and Yahoo Video have been indexing thousands of hours of content.

You can track multimedia with traps, but you have to do it in a roundabout ...

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