Chapter 14. Power and Pleasure
For you to realize the full measure of benefit from using interaction design in your business, it has to be baked into the software-development process as an integral part. It cannot be tacked on afterwards, added as an afterthought.
In the last chapter, I wrote that design needs to be written down before the coding begins. However, in the steaming cauldron of product development, the programmers can still simply ignore the design document, regardless of its quality. This is quite likely in the passive-aggressive culture of software engineering, in which the developer treats any design input as advice, to be complied with when possible and as workload permits.
It must be made emphatically clear to everyone on the project ...
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