May 2019
Beginner
320 pages
6h 54m
English
book
The Innovator's DNA, Updated, with a New Preface
by Jeff Dyer, Hal Gregersen, Clayton M. Christensen
Content preview from The Innovator's DNA, Updated, with a New Preface
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2
Discovery Skill #1
Associating
“Creativity is just connecting things.”
—Steve Jobs, founder and longtime CEO, Apple Inc.
INNOVATORS THINK DIFFERENTLY (to be grammatically correct), but as Steve Jobs put it, they really just think differently by connecting the unconnected. Einstein once called creative thinking “combinatorial play” and saw it as “the essential feature in productive thought.”1 Associating—or the ability to make surprising connections across areas of knowledge, industries, even geographies—is an often-taken-for-granted skill among the innovators we studied. Innovators actively pursue diverse new information and ideas through questioning, observing, networking, and experimenting—the key catalysts for creative associations.
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