May 2019
Beginner
320 pages
6h 54m
English
book
The Innovator's DNA, Updated, with a New Preface
by Jeff Dyer, Hal Gregersen, Clayton M. Christensen
Content preview from The Innovator's DNA, Updated, with a New Preface
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Appendix B
The Innovator’s DNA Research Methods
Our research project consisted of two phases: (1) an inductive study of innovators compared with noninnovators, and (2) a large sample study comparison of roughly eighty innovators and roughly four hundred noninnovator executives (we later expanded this to a larger sample). We conducted exploratory interviews with a sample of roughly thirty innovative entrepreneurs and a similar number of senior executives in larger organizations (see a subsample of innovators we interviewed in appendix A). The goal of our interviews with innovators was to understand when and how they personally came up with creative ideas on which they built new innovative businesses. We asked questions such as:
- What was the ...
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