May 2019
Beginner
320 pages
6h 54m
English
book
The Innovator's DNA, Updated, with a New Preface
by Jeff Dyer, Hal Gregersen, Clayton M. Christensen
Content preview from The Innovator's DNA, Updated, with a New Preface
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Introduction
INNOVATION. It’s the lifeblood of our global economy and a strategic priority for virtually every CEO around the world. In fact, an IBM poll of fifteen hundred CEOs identified creativity as the number one “leadership competency” of the future.1 The power of innovative ideas to revolutionize industries and generate wealth is evident from history: Apple iPod outplays Sony Walkman, Starbucks’s beans and atmosphere drown traditional coffee shops, Tesla electric vehicles zoom past gas engine cars, eBay crushes classified ads, and Southwest Airlines flies under the radar of American and Delta. In every case, the creative ideas of innovative entrepreneurs produced powerful competitive advantages and tremendous wealth for the pioneering ...
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