The Innovator's DNA, Updated, with a New Preface
by Jeff Dyer, Hal Gregersen, Clayton M. Christensen
Preface
Eight years. That’s how long it took to do the research behind The Innovator’s DNA and also the number of years since it was first published. Since that first edition rolled off the presses we have been gratified that so many readers have responded positively to the content. Ask anybody if they would like to be more creative, if they would like to generate more novel ideas, and you will undoubtedly get a resounding “yes.” The problem is that most people either think it is impossible because they believe creativity is a genetic trait or they simply don’t know where to start. The Innovator’s DNA shows you where to start. The key insight from our research is that creativity is not just a cognitive skill endowed by genetics. It is powerfully ...
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