There is nothing so terrible as activity without insight.

—Johann Wolfgang von Goethe

Most modern organizations say they are committed to continuous improvement (CI) or continuous quality improvement (CQI) because of their great importance to the organizations and to their customers. But, as we discussed in chapter 2, CQI is not sufficient for the long-term survival of the company and the long-term satisfaction of their customers. Breakthrough improvements are needed in order for organizations to be market leaders or close followers. Radical breakthrough improvements—innovations—are the means by which market leaders establish and maintain their leadership. Competitors must follow the leaders by making radical improvements ...

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