book

INSPIRED, 2nd Edition

by Marty Cagan

December 2017

Beginner

368 pages

6h 20m

English

Wiley

Audiobook available

Read now

Unlock full access

Holistic ProductContinuous Discovery and DeliveryProduct DiscoveryPrototypesProduct DeliveryProducts and Product/Market FitProduct Vision
Team of MissionariesTeam CompositionTeam Empowerment and AccountabilityTeam SizeTeam Reporting StructureTeam CollaborationTeam LocationTeam ScopeTeam DurationTeam AutonomyWhy It Works
Key ResponsibilitiesDeep Knowledge of the CustomerDeep Knowledge of the DataDeep Knowledge of Your BusinessDeep Knowledge of Your Market and IndustrySmart, Creative, and PersistentProduct Manager Profiles
Product DiscoveryHolistic User Experience DesignPrototypingUser TestingInteraction and Visual DesignThe Absence of Product Design
User ResearchersData AnalystsTest Automation Engineers
Leaders of Product ManagementLeaders of Product DesignLeaders of Technology OrganizationHolistic View Leadership Roles
Competencies
OrganizationLeadershipDeliveryArchitectureDiscoveryEvangelism
The Product VisionThe Product Strategy
Discovery Framing TechniquesDiscovery Planning TechniquesDiscovery Ideation TechniquesDiscovery Prototyping TechniquesDiscovery Testing TechniquesTesting FeasibilityTesting UsabilityTesting ValueTesting Business ViabilityTransformation Techniques
Business ObjectiveKey ResultsCustomer ProblemTarget Market
The Power of Reference CustomersSingle Target MarketRecruiting the Prospective Reference CustomersThe RelationshipPlatform/API ProductsCustomer‐Enabling ToolsConsumer ProductsSummary
Recruiting Users to TestPreparing the TestTesting Your PrototypeSummarizing the Learning
Testing DemandTesting Value QualitativelyTesting Value Quantitatively
Interview FirstUsability TestSpecific Value TestsIterating the Prototype
A/B TestingInvite‐Only TestingCustomer Discovery Program
MarketingSalesCustomer SuccessFinanceLegalBusiness DevelopmentSecurityCEO/COO/GM
Stakeholder DefinedProduct Manager ResponsibilitiesStrategies for Success

Content preview from INSPIRED, 2nd Edition

PART IIIThe Right Product

In Part Two, we considered the people—looking at the structure and roles of strong product teams. In Part Three, we explore how to determine what the product team should be working on.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Start your free trial

Storytelling with You

Cole Nussbaumer Knaflic

What Is Generative AI? (Audio)

Kyle Stratis

The Engineering Executive's Primer

Will Larson

The Phoenix Project

Gene Kim, Kevin Behr, George Spafford

Publisher Resources

ISBN: 9781119387503