Every product begins with the people on the cross‐functional product team. How you define the roles, and the people you select to staff the team, will very likely prove to be a determining factor in its success or failure.
This is an area in which many companies fall short, stuck in old models of the past. For many organizations, the roles and responsibilities discussed here represent significant differences from what they're used to.
In Part Two, I describe the key roles and responsibilities of modern technology‐powered product teams.