
389
INTELLIGENT AIRPORTS
regarding the use of social media in airports are summarized in the
following graph:
ening to customer improvement
ideas
Providing important information to
customers
Providing real-time customer
feedback to staff
Rewards for frequent travelers/
shoppers
Customer service inquiries
Sharing recommendations between
customers
Promoting airport discounts and
special offers
Enabling customers to co-create
their experiences
Developing a unique brand
personality for the airport
Other, please specify
3%
20%
26%
Facilitate self-organizing activity
among airport visitors
37%
53%
66%
69
51%
44%
44%
28%
Many airports and airlines have realized the tremendous pote ...