Chapter 9. Content Strategy

by Glenda Sims

In this chapter you will learn how to finalize the information architecture plan for the site. Based on the project definition (Chapter 7, “Site Planning”) and the content analysis (Chapter 8, “Content Analysis”) you will see how to develop a content strategy that serves as the blueprint for the developers, designers and writers to begin constructing the site. The content strategy will include:

• Content strategy statement

• Approved content outline

• Gap analysis

• Content map

• Page description diagrams

• Wireframes

• Storyboards for interactive design

Chez Sous le Vent: the client

Imagine that you have recently started the Smart Web Design firm with two of your friends, Steph and George. A brilliant ...

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