January 2021
Intermediate to advanced
272 pages
6h 58m
English
Content preview from International Brand Strategy
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About the author
Sean Duffy is an international brand strategist. Over the past three decades he has worked with dozens of global brands including IKEA, the United Nations, Volvo, VF Corporation, Absolut, Pfizer and GSK in over 40 countries across six continents. Originally from Greater Boston, Sean has lived and worked in Boston, London, San Francisco, Copenhagen and Stockholm before founding Duffy Agency in 2001.
Duffy Agency is a marketing consultancy and part of the TAAN Worldwide network. The Agency helps CEOs, CMOs, brand managers and ad agency planners see the world through the eyes of their target audiences around the world. Having done that, Duffy Agency then helps them create and execute marketing strategies to drive sales, maintain ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.