International Business: The New Realities, 5th Edition

Chapter 3 The Cultural Environment of International Business

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Learning Objectives

After studying this chapter, you should be able to:

1. 3.1 Understand culture and cross-cultural risk.

2. 3.2 Learn the dimensions of culture.

3. 3.3 Describe the role of language and religion in culture.

4. 3.4 Describe culture’s effect in international business.

5. 3.5 Learn models and explanations of culture.

6. 3.6 Understand managerial implications of culture.

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