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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Chapter 5 Theories of International Trade and Investment

A photo of two Asian women workers inside a plant manufacturing electronic parts.

Source: humphery/Shutterstock

Learning Objectives

After studying this chapter, you should be able to:

  1. 5.1 Explain why nations trade.

  2. 5.2 Learn about how nations can enhance their competitive advantage.

  3. 5.3 Understand why and how firms internationalize.

  4. 5.4 Explain the strategies internationalizing firms use to gain and sustain competitive advantage.

Apple’s Advantages in Global Competition

Since inception, Apple has sold more than 1.2 billion iPhones in 120 countries. Apple achieved worldwide sales of $230 billion dollars in 2017 with net income of more than $48 billion dollars. ...

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Publisher Resources

ISBN: 9780136763017