How Can Internationalizing Firms Gain and Sustain Competitive Advantage?
5.4 Explain the strategies internationalizing firms use to gain and sustain competitive advantage.
MNEs such as Nestlé, Unilever, Sony, Coca-Cola, and Caterpillar have all expanded abroad on a massive scale. Such MNEs have helped shape international patterns of trade, investment, and technology flows. Over time, the aggregate activities of these firms became a key driving force of globalization and ongoing integration of world economies. Let’s examine how multinationals gain and sustain competitive advantage in global markets.
FDI-Based Explanations
Most explanations of international business have emphasized FDI, the preferred entry strategy of MNEs. These large, resource-rich ...
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