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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

How Can Internationalizing Firms Gain and Sustain Competitive Advantage?

  1. 5.4 Explain the strategies internationalizing firms use to gain and sustain competitive advantage.

MNEs such as Nestlé, Unilever, Sony, Coca-Cola, and Caterpillar have all expanded abroad on a massive scale. Such MNEs have helped shape international patterns of trade, investment, and technology flows. Over time, the aggregate activities of these firms became a key driving force of globalization and ongoing integration of world economies. Let’s examine how multinationals gain and sustain competitive advantage in global markets.

FDI-Based Explanations

Most explanations of international business have emphasized FDI, the preferred entry strategy of MNEs. These large, resource-rich ...

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Publisher Resources

ISBN: 9780136763017