January 2019
Intermediate to advanced
576 pages
33h 19m
English
5.4 Explain the strategies internationalizing firms use to gain and sustain competitive advantage.
MNEs such as Nestlé, Unilever, Sony, Coca-Cola, and Caterpillar have all expanded abroad on a massive scale. Such MNEs have helped shape international patterns of trade, investment, and technology flows. Over time, the aggregate activities of these firms became a key driving force of globalization and ongoing integration of world economies. Let’s examine how multinationals gain and sustain competitive advantage in global markets.
Most explanations of international business have emphasized FDI, the preferred entry strategy of MNEs. These large, resource-rich ...