
MANAGEMENT OF FOREIGN EXCHANGE EXPOSURE AND RISK 177
sales and distribution, are the most important variables in this regard. Changes in exchange
rates may also bring about changes in the revenues of a firm through changes in the demand
for the product(s) of the firm. In other words, the location of the market(s) also influences
the operating exposure of the firm.
Consider the following comprehensive example. A firm in India has a wholly owned
subsidiary in Canada which manufactures and sells 50cc motorbikes in Canada. It imports
some of its components from the U.S. and the rest is locally sourced. It expects to sell 2,000
motorbikes in Canada ...