Introducing Data Science

Chapter 8. Text mining and text analytics

This chapter covers

• Understanding the importance of text mining
• Introducing the most important concepts in text mining
• Working through a text mining project

Most of the human recorded information in the world is in the form of written text. We all learn to read and write from infancy so we can express ourselves through writing and learn what others know, think, and feel. We use this skill all the time when reading or writing an email, a blog, text messages, or this book, so it’s no wonder written language comes naturally to most of us. Businesses are convinced that much value can be found in the texts that people produce, and rightly so because they contain information on what those people like, ...