© Todd Kelsey 2017

Todd Kelsey, Introduction to Social Media Marketing, 10.1007/978-1-4842-2854-8_4

4. Facebook Ads

Todd Kelsey

(1)Wheaton, Illinois, USA

This chapter is an introduction to Facebook ads, which are commonly used for social media marketing. There’s some discussion of the type of ads and the traditional value of using them, as well as some things that have changed in Facebook as new types of ads have been introduced. You also have an opportunity to create a Facebook ad. You will advertise a blog or site you created after reading Chapter 2 or use Facebook ads to advertise a Facebook page that you created in Chapter 3. My recommendation is to make or find a web site that you want to advertise a bit, create an ad, and try running it for ...

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