September 2016
Beginner
338 pages
12h 48m
English
Content preview from Introduction to the Music Industry, 2nd Edition
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CHAPTER 2 Why Music Professionals Need to Think Like Entrepreneurs
DOI: 10.4324/9781315684147-3
Chapter Overview
In this chapter you will dig deeper into the meaning of “music entrepreneur.” You will learn the various forms that entrepreneurship can take, and the difference between for-profit and nonprofit organizations. You will see why it’s important for music professionals to think and act like entrepreneurs. Then you will gain the skills needed to learn how to think like an entrepreneur. The chapter concludes with a section of questions that will help you understand yourself from an entrepreneurial point of view. Two entrepreneurs are spotlighted: Andrew Cyr of the Metropolis Ensemble and Groupmuse founder Sam Bodkin.
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