September 2016
Beginner
338 pages
12h 48m
English
Content preview from Introduction to the Music Industry, 2nd Edition
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CHAPTER 8 Revenue Streams: Broadcasting and Digital Media
DOI: 10.4324/9781315684147-11
Chapter Overview
Digital media and broadcasting offer many revenue-producing opportunities for artist- and music business-entrepreneurs. Mastering the user experience is the main focus for entrepreneurs in digital media and broadcasting, where dramatic changes have occurred in a relatively short span of time. Television now has serious competition from Google and other online content providers. The advertising industry is seeing revenues migrate from traditional broadcasting to online broadcasting. Podcasting may be the future of radio. We spotlight two indie filmmakers whose story has lessons for music entrepreneurs. The chapter concludes with advice ...
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