May 2010
Beginner
352 pages
9h 44m
English
Content preview from iPhone App Development: The Missing ManualBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
The Market
Like the platform itself, selling products for the iPhone is a whole new world. Chances are you've never sold software to a mass market: That's about to change with iTunes!
As discussed on Choose your customers, setting your application's price is one of the more difficult aspects of preparing your release. You're the only one who knows how much work went into the product and how many licenses you need to sell in order to recoup your investment.
To help you make this decision, you need to look at the market you're about to sell into. In Chapter 4 you took the first step in marketing: thinking about how to position your application before you even start coding. Now it's time to start thinking about how you're going to price and then promote that final product.
Metrics
To begin to understand this new market, take a look at some of the numbers that define it. Keep in mind that this new market is also evolving quickly—the links included below should help you keep up with the latest changes.
Surprise! Apple is secretive
Apple doesn't provide much information about the iPhone OS market. The only substantive metric is the number of iPhones sold in each quarterly financial report. Using these numbers, you can see in Figure 8-8 that growth of the market is pretty impressive.
It's interesting that these numbers don't include a significant portion of your potential customer base: Apple does not break out the numbers for the iPod touch (instead, it reports the total number of iPods sold). ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.